I have long believed and advocated that "...you can’t build the foundation of your business on someone else’s platform...You need a website and to be building an email list. These are assets that are yours..."
I found this PDF file dated October, 2015. I'm not sure when it was actually written. I'm not sure why/how it ended up on my computer, but this was about the time I was moving my computer skills from my full-time job to create a viable business (A Better Computer, Inc.)
If you're in transition, then you may find this valuable advice, and a worthy suggestion to follow!
Vocabulary Lesson 1: Call-to-Action ~ this is what you expect a visitor to do when they get to your website. If I were assigning homework, I would ask you to name the one thing you want visitors to do.
I have lots of online responsibilities, each has a different personality, and more importantly, each has a different email address. I am too busy (and too lazy) to visit multiple email accounts several times a day!
And the solution to that handling those accounts is...
The running joke about asking an engineer the time of day is that after answering the question he then wants to explain how a clock works. I'm guilty of that. When I'm asked to create a web site, I tend to go into excruciating detail.
The phrase "WordPress Assembler" is a really simple title: it defines a complete skill set!