Toby's recommended WordPress themes:
- Online Backup
- Yoast SEO
- NextGen Gallery
The front page of your website:
- Use a page name different from "home"
- Show that you are  Smart  Helpful and  Available
- Identify and resonate with your target market
- Show 1-3 benefits of working with us
- What do you want them to do next?
- Stock exchange - www.sxc.hu
Three attitudes you want to project: Knowledgeable, Helpful, Available
Marketing: Who is your target market?
- Demographics - statistically measurable
- Psycho graphics - "soccer moms"
- Ideal Client /avatars (Best Buy has avatars)
The purpose of business on Social Media is to direct people to our website
Tag line: "WE DO (this) FOR (who)"
- Your website's evevator speech
-- "Helping you get your message to your right people"
-- "Connect with your customers!'
-- "We Build Businesses (even small ones)"
-- "I get more poelpe to buy what you're sell."
SEO Basics - each page has its own search engine results
- Create great content
- Be knowledgeable and helpful
- Talk in the language of your target
- Be consistent
- Be persistent
- Follow up ALWAYS
- Tell them what to do next