Technical and Necessary But Boring
RestaurantsI really love my restaurant analogies...
There are certain necessary steps to open a restaurant:
- Registering a business; decide on a business form
- Finding and leasing a great location
- Building on the lot - arranging for utilities, etc.
- Ordering the basics
- Tables, chairs
- Kitchen equipment
But this is so boring...
The fun creative stuff is arranging the tables, decorating the interior, picking out the menu (Southern BBQ? French cuisine? ) and meeting/greeting customers.
Ultimately, the instructions to your restaurant consultant are "just set it up."
IncorporatingAnother analogy can be found in the process of incorporating.
A new business will explain to the attorney certain basic technical information:
- The name of the business and the owners
- Shares of Stock
But this is so technical...
The fun creative part is contacting supplies & companies, recruiting staff and assigning tasks. This is unique to the owners...
Ultimately, the instructions to your attorney are "just set it up."
Establishing a web presences has the same two steps.
First, the necessary stuff, generally technical, is boring ~ but somebody's got to do it.
The rest, the creative part, is fun. What actual words (content) do you want present?
I'm really good that the first category. I can do all the TAN stuff, then give you a WordPress userid and a login.